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The human factor agency

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We are an
Insight & Innovation Consultancy from Berlin – focusing on healthcare and consumer sectors.

Truly understanding people through human connection is the key to better business decisions.

We enable you to build innovation and marketing strategy based on empathy and on seeing the world through your users’ eyes – helping you create meaningful impact.

Healthcare, Consumer & B2B Research
Qualitative Research
in all its Facets
  • Ethnographic User Research
  • IDIs & Group Discussions
  • Concept Labs
  • Communications Development
  • UX Research
  • Digital Diaries & Communities
Marketing Research for the Healthcare Sector
  • Detail Aid Development
  • Patient & Caregiver Advocacy
  • Rare Disease Patient & HCP Research
  • Strategic Workshops (e.g. “War Games”)
  • Advisory Boards
Experiental Insight
Activation
  • Co-Creation Workshops
  • Design Thinking Processes
  • Personas & Customer Journeys
  • Customer Connectivity
  • Trend Immersions & Safaris
  • DIY Research Training
  • Professional Videography
Proficient
We build research approaches that get to the heart of how people live, think and feel – rooted in cultural anthropology, psychology, experience design and marketing.
Human
We take you out of the bubble – and into people’s everyday lives and practices. That is where we can observe and understand how attitudes, routines and behaviour are shaped and how they can shift.
Collaborative
We don‘t just do research for you, we do it together with you. We walk the journey together – from first question to final insight.
Progressive
We’re restless by design. We question the default, test the unfamiliar, and embrace new tools – not for novelty’s sake, but to make encounters with your audience more vivid, more personal, more real.
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We craft impact.
Case studies

Client: Kao Salon Division

Project: Trend Immersions

Client: Jägermeister

Project: Consumer Connects

Client: Leading Pharma Company

Project: How Do Oncologists Tick

Let’s get together and craft impact!
WE CRAFT IMPACT

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