Color Code: Claudia owns over a hundred lipsticks, but does not use one of them.
Unbelievable? But it's true!
How do you get from understanding to outstanding? With 15 years’ experience as a researcher for firms like L’Oréal, Claudia uses an empathetic, collaborative approach to help innovate healthcare. Advocating ethnography, long-term research and iterative methods, Claudia believes understanding daily lives is the best way to unearth resonant insights. With a preference for projects that make a real difference, Claudia makes a real difference to the Point Blank healthcare team.