What’s trickier, gleaning detailed customer insights from stacks of research or jumping rails on a skateboard? Francesca might be able to tell you. Whether she’s conducting interviews, developing discussion guides or perfecting the kickflip, Francesca always gives things her all. Joining Point Blank in 2020 after years on the client side, where she worked as a marketing manager for Germany’s biggest health insurance firm, Francesca is an insightful and resourceful member of the team who always lands on the right insights.