Our very own Dr. Keim is a friend of unorthodox methods. If your seat is in front of the mirror, well, you might find yourself gluing bits of carpet to your creative diary. And if you’re behind the mirror, he might just ask you to take off your shoes. But that’s just by way of warning. A renowned expert in research, innovation and marketing with over 20 years of experience in leading positions in the industry, Gerhard knows what it means to push the boundaries of excellent research. And that’s exactly what he does at Point Blank, as Director Innovation / Consumer Research.