Andreas Machemehl
Director Research
andreas.machemehl@point-blank.net
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Dr. Barbara Lang, Dr. Gerhard Keim, Christoph Welter, Tobias Wenker
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10117 Berlin
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Andreas Machemehl
Director Research
andreas.machemehl@point-blank.net
Director Research
Andreas is Point Blank’s go-to for cultural trends. A trained Cultural Anthropologist (M.A.) with over a decade of experience in qualitative research, his expertise stretches from ethnography, across urban culture, to strategic foresight.
Curious by nature and always on the move, Andreas draws creative energy from life across Germany, France, and Turkey – whether through the lens of his camera, at a gallery opening, or on the road discovering the pulse of a new city.
Barbara Lang
Managing Director Healthcare Research
barbara.lang@point-blank.net
Managing Director Healthcare Research
As a healthcare professional with a PhD in Anthropology, Barbara has extensive experience in various medical sectors, including a 5 year tenure at Sanofi. She understands how to strategically lead research projects towards insights that can make an actual difference in the real world.
Barbara is a passionate outdoor’s person with a love for good food, reading, and political podcasts. Hiking in nature goes a long way in fuelling her energy levels.
Christoph Welter
Managing Director Consumer Research
christoph.welter@point-blank.net
Managing Director Consumer Research
With a knack for exploring culture and languages, Christoph started his studies in European Business, and ended up becoming a passionate Sociologist. He truly loves diving into international project work, decoding the different cultural facets influencing people’s attitudes and opinions.
Somewhat unsurprisingly, Christoph is an avid traveler (with a special love for Scotland and Japan). A true music nerd, he is always on the hunt for exciting new sounds across genres.
Claudia Remmele
Associate Director Healthcare Research
claudia.remmele@point-blank.net
Associate Director Healthcare Research
Claudia, a Cultural Anthropologist, has worked with companies like GIM, ProSiebenSat.1 Media and L'Oreal. Having joined Point Blank in 2016, she uses her expertise to craft long-form research projects focused on patient’s needs in the health sector.
She loves spending her free time outdoors, either in her garden or on horseback.
Finn Köhler
Customer Connectivity Specialist
finn.koehler@point-blank.com
Customer Connectivity Specialist
With his background in journalism, Finn is constantly honing his ability to develop insights projects into corporate learning opportunites: He’s worked with organizations like ForeverDayOne, IKEA’s SPACE10, and co-founded Kaospilot+ Berlin.
Passionate about the outdoors, Finn enjoys bikepacking, photography, and reading both fiction and non-fiction. He cares about the people around him and is always looking for fresh perspectives on life.
Florian Groth
Senior Research Consultant
florian.groth@point-blank.net
Senior Research Consultant
Florian brings an impactful blend of cultural anthropology, sociology, and business expertise to consumer research. Passionate about ethnography and AI, he thrives on exploring new frontiers in research.
Driven by curiosity, he accumulates hundreds of browser tabs and finds inspiration in pubs, spas, and his garden – always seeking to harvest fresh perspectives on both work and life.
Dr. Gerhard Keim
Managing Director Innovation
gerhard.keim@point-blank.net
Managing Director Innovation
Gerhard has over 25 years of experience in qualitative research, pioneering diary studies, and immersing himself in participants' worlds. His diverse academic background in linguistics, social sciences, and cultural anthropology enriches his pursuit of understanding human behavior.
Passionate about creating, moving, and connecting, Gerhard enjoys building furniture, cooking, hiking, and spending time with loved ones. Museums, books, and podcasts fuel his creativity.
Guido Leuchtenberg
Healthcare Research Director
guido.leuchtenberg@point-blank.net
Healthcare Research Director
In his more than 20 years in the industry, 10 of which at Point Blank, Guido has increasingly focused on Healthcare Research. He likes to dive deep and uncover even the smallest insights. In doing so, he helps HCPs, caretakers and patients to effectively communicate their needs to companies.
In his free time, he also enjoys being mindful of the little things, namely his honey bees! If he isn’t tending to them, he can be found cycling or playing field hockey.
Julia Brocza
Strategic Designer
julia.brocza@point-blank.net
Strategic Designer
Julia holds a BSc in Management by Design and an MA in Strategic Design. With experience in communications and higher education, she brings a unique blend of design thinking, strategic insight, and creativity to her work.
A typography nerd, Julia has a passion for well-designed books and likes to volunteer at an animal shelter. She’s deeply interested in sustainability and loves exploring possible paths to a greener future.
Kjell Brügge
Research Executive
kjell.bruegge@point-blank.net
Research Executive
Kjell holds a B.A. in International Cultural Business Studies and is currently pursuing an M.A. in Social & Cultural Anthropology. Being in tune with the cultural climate enables him to enrich our approach to research.
In his free time, Kjell enjoys nature, yoga, reading, cooking, and sipping a cup of coffee while poring over a game of chess. He’s passionate about politics and all things creative, from arts to music to performance.
Manuel Stettner
Creative Media Consultant
manuel.stettner@point-blank.net
Creative Media Consultant
Manuel is a creative storyteller, filmmaker, and AI explorer. In his work, he thrives on utilising a blend of new media like VR, AR, and 360° to create immersive experiences.
When he’s not creating himself, he draws inspiration from art exhibitions, movies, and series, while balancing out his interests with other hobbies as diverse as Muay Thai training and boardgames.
Mirka Jördens
Finance Manager & Team Assistant
mirka.joerdens@point-blank.net
Finance Manager & Team Assistant
Mirka brings reliability, structure, and excellent time management to her daily work – but just as well, she is a good listener and genuinely cares about others. Mirka makes sure that business operations are running smoothly, that office life is thriving, and that financial matters are dealt with swiftly.
Mirka isn’t one to keep to herself: With her attentive and empathetic nature, she loves connecting with others and exploring new experiences.
Niklas Krauthäuser
IT Operations Manager
niklas.krauthaeuser@point-blank.net
IT Operations Manager
Niklas brings seven years of IT and more than fifteen years of media experience to his role as IT Operations Manager at Point Blank. His deep understanding of technology, services, and setups ensures seamless operations across the organization.
A former Art Director, Photographer and Designer, Niklas is passionate about graphic design, illustration, animation, and video games. His creative pursuits include working on an animated short film, a comic, as well as video game and board game projects.
Nina Pfefferkorn-Przybill
Research Consultant & Project Manager
nina.przybill@point-blank.net
Research Consultant & Project Manager
Nina is a systemic consultant with a background in applied business and media psychology. She is passionate about both research and systemic processes and enriches our project management team with her specialist skills.
Nina likes to get cozy with board games, knitting, or movie nights, when she isn’t dancing away the urge to move that comes with doing a non-physical job.
Robert Samar
Support Engineer
robert.samar@point-blank.net
Support Engineer
Robert leverages their expertise in troubleshooting and system maintenance to ensure smooth operations and optimized workflows. No matter what hickups our system might have – they know what to do (which often turns out to be turning things off and on again)!
Apart from their job as real-life-hero who saves the day, they also like to come to the rescue of the virtual realms of video games or simply listen to music when no princess is in distress.
Sofia Distaso
Junior Project Manager
sofia.distaso@point-blank.net
Junior Project Manager
Sofia sports a background in Fitness Economics with 3.5 years of experience as a personal trainer. Since having joined the team in 2023, she’s been an invaluable player in our project management team.
In her free time, she enjoys sports, singing, sewing, and nail art. Known for being fair-minded, caring, and thorough, she brings kindness and dedication to everything she does.
Stefanie Uhlig
Senior Project Manager
stefanie.uhlig@point-blank.net
Senior Project Manager
Stefanie transitioned from architecture to tourism and event management, gaining expertise in marketing, and sales. Besides a strong background project coordination, Stefanie is always staying on top of team members' capacities and priorities, helping us set up and manage smooth operational processes.
Outside of work, she enjoys reading, traveling, staying active, and diving into pop culture. Her positive and down-to-earth energy spreads enthusiasm to everything she touches.
Tobias Wenker
Managing Director Operations
tobias.wenker@point-blank.net
Managing Director Operations
After completing his master's degree in history and literature, Tobias began a decades-long relationship with market research, including as managing director of a field service provider. Since joining Point Blank in 2008, he’s been overlooking project management and fieldwork services.
He passionately enjoys sports and spending time with his loved ones - to balance things out, he has books stacked up all around him. With his easygoing nature, he brings a relaxed vibe to the office that he channels during summer evenings on his balcony.
To inspire their salon beauty innovation pipeline, we hosted a two-day trend immersion for the kao Team in Berlin in spring 2024. Together we embarked on a curated journey to meet select experts from start-ups, science, industry, and the arts. The goal: Turn abstract trends into hands-on inspiration for innovation concepts.
To bring consumer-centricity to life for Jägermeister, we engage global leaders in real-world conversations with young consumers. In this ongoing programme, empathic experiences provide the reality check needed to shift mindsets and tune in to the evolving nightlife culture among young adults.
To help pharmaceutical companies connect with the new generation of oncologists, we designed a research format that challenged conventions. Distinct oncologist types across generations emerged, each with unique expectations for marketing engagement.
Client
Leading Pharma Company
Year
2024
In order to uncover why even open-minded patients often hesitate on vaccination, we mapped the dynamics of doctor-patient conversations. This involved observing real life conversations betweens HCPs and patients as well as using interview results to stage role plays with improv actors to pinpoint moments of truth.
Client
GSK
Year
2023
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